Experience & Skills

16 years turning intricate multi-stakeholder systems into clear, usable products.

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Product strategist and designer deep in complex B2B operational workflows and broad on everything product. 16 years turning intricate multi-stakeholder systems — billing, revenue recognition, order management, sales, marketplace operations — into clear, usable products.

Core Skills

  • Qualitative User Research & Problem Definition
  • Systems Thinking & Task Analysis
  • Design Systems & Information Architecture
  • Interaction Design & Visual Design
  • Usability Testing & Accessibility
  • Journey Mapping

Tools & Methods

  • Figma, Google Stitch, Pencil
  • AI workflow: Codex, Claude Code, OpenClaw, Midjourney
  • Design Thinking Workshops
  • Agile / Lean UX
  • HTML / CSS / Prototyping

Experience

Lugugul Design

Mar 2024 – Present

Founder, Designer & Builder

  • Founded Lugugul Design Studio for independent design work and applied experimentation
  • Built MeerKatta, CloseCall.ing, MojiMachi, Sacabamba and more
  • Built hands-on understanding and fluency with applied AI, GenAI, AI agents and vibe coding
  • Sharpened understanding of psychology, product, business and investment

Apty

Director, Product Design · Nov 2023 – Feb 2024

A short but energizing 90-day engagement that sparked my decision to pursue independent exploration.

  • Defined strategy to unify product experience across 3 products
  • Positioned end-user experience as an "Augmented Reality" layer of host app

Venafi (acquired by CyberArk)

Lead Product Designer · Mar 2020 – Nov 2022
  • Led design strategy & UX for CodeSigning product line from PMF into market-focused design
  • Shifted auditing feature from reactive reporting to proactive health monitoring
  • Identified deployment and adoption impediments and designed functionality to reduce developer friction
  • Redesigned IA for platform logs from stateless event-driven to stateful action-driven model

Ten-X (acquired by CoStar)

Sr. Product Designer · Sep 2018 – Mar 2020
  • Led UX of operations side of $20B+ CRE marketplace
  • Led 2-day workshop with 10 stakeholders to map 6-phase deal lifecycle
  • Redesigned buyer profile into contextual "buyer resume" layered by deal phase
  • Designed in-system fee management, template control, and a visual builder for contract clauses and sections

Apttus / Conga (acquired by Thoma Bravo)

Senior Product Designer · Jul 2017 – Sep 2018
  • Owned product design for Finance Line — Order Mgmt, Billing, Revenue Recognition
  • Developed structured vs. unstructured design framework for billing UX
  • Designed account landing page surfacing impact-ranked next actions based on billing patterns
  • Defined infrastructure components of Nova Design System 2.0

SAP Labs

Sr. UX Specialist · Mar 2013 – Jul 2017
  • Customer co-innovation with Dell and Caterpillar
  • Delivered Bridge launchpad, Product Feature Management, and SAPbot chatbot
  • Designed no-code tool for business users to build mobile applications

Electronics for Imaging (EFI)

UI Designer · Jun 2010 – Mar 2013
  • Designed new generation of Fiery Command Workstation for production printing
  • Created first WYSIWYG visual printing driver for Windows 8

Independent Designer

Jan 2008 – Jul 2010
  • Worked with multiple clients designing web apps for online education, dating, health, and tee time booking

Industry Sectors

Business Operations

  • Marketplace Automation (2018–2020)
  • Financial Ops — Billing, Revenue Recognition (2017–2018)
  • Sales, Manufacturing, IoT (2015–2017)

Other Domains

  • Cybersecurity (2020–2022)
  • Employee & Developer Experience (2014–2015, 2021)
  • Production Printing (2010–2013)

Education

Indiana University Bloomington

MS in HCI/Design · GPA 3.87

Beihang University (BUAA)

BS in Automation Science & Electrical Engineering